Privacy Policy

Welcome to Lucky Block, operated by Lucky Block Limited, registered and licensed in the United Kingdom. We respect your privacy and are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the UK Gambling Commission’s regulatory requirements.

1. Data Controller

Lucky Block Limited is the data controller responsible for your personal information collected via our website luckyblocks.co.uk. For any questions or concerns regarding your personal data or this Privacy Policy, please contact our Data Protection Officer at [email protected].

2. Information We Collect

When you use our services, we may collect the following types of personal information:

  • Full name
  • Email address
  • Telephone number
  • Residential address
  • Date of birth and gender
  • IP address and device/browser information
  • Account registration details and preferences
  • Transaction history including deposits and withdrawals
  • Communication records with our support team
  • Documents for identity verification and compliance checks (e.g., passport, driver’s licence)
  • Special category data such as ethnicity or health information, but only if voluntarily provided
  • Information obtained from third-party sources for fraud prevention and responsible gambling

3. How We Use Your Information

Your personal data is processed for the following purposes:

  • To create and manage your user account and provide our services
  • To verify your age and identity, ensuring compliance with UK gambling laws
  • To process financial transactions securely and efficiently
  • To comply with legal and regulatory obligations, including anti-money laundering (AML) and responsible gambling requirements
  • To communicate important account updates, service changes, and notifications
  • To administer promotions, bonuses, and marketing campaigns, subject to your consent
  • To personalise your experience and improve our website and services
  • To detect, prevent, and investigate fraud, money laundering, or other criminal activities
  • To conduct data analysis and compile anonymised statistics for internal use

4. Legal Basis for Processing

We process your data lawfully based on one or more of the following grounds:

  • Your explicit consent (e.g., for marketing communications)
  • Performance of a contract with you (e.g., providing gambling services)
  • Compliance with legal obligations (e.g., regulatory reporting)
  • Our legitimate interests, such as fraud prevention and service improvement, balanced against your rights

5. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes described or to meet legal and regulatory obligations. Typically, data is retained for up to five years after account closure or inactivity. Certain data, such as self-exclusion records or unresolved investigations, may be kept longer as required by law or regulatory guidance.

6. Marketing Communications

We will send you marketing messages only if you have given your explicit consent. You can manage your marketing preferences at any time through your account settings or by using the unsubscribe link in our emails. We do not sell your data to third parties for marketing purposes.

7. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience, including:

  • Ensuring website functionality and security
  • Remembering your preferences and login details
  • Analysing site traffic and user behaviour to improve our services
  • Delivering personalised advertisements, where permitted

You can control or disable cookies through your browser settings; however, some cookies are essential for the site to function properly.

8. Data Sharing and Transfers

Your personal data may be shared with:

  • Trusted third-party service providers such as payment processors, IT and security vendors
  • Regulatory authorities including the UK Gambling Commission and law enforcement when required by law
  • Fraud prevention and identity verification agencies
  • Other companies within the Lucky Block corporate group
  • Entities you have authorised us to share data with

If your data is transferred outside the UK or the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner’s Office (ICO).

9. Security of Your Data

We implement robust technical and organisational measures to protect your personal data against unauthorised or unlawful processing, accidental loss, destruction, or damage. These include encryption, secure servers, regular security audits, and access controls.

10. Your Rights

Under UK data protection law, you have the following rights regarding your personal data:

  • The right to be informed about how your data is used
  • The right to access your personal data
  • The right to correct inaccurate or incomplete data
  • The right to request erasure of your data in certain circumstances
  • The right to restrict or object to certain processing activities
  • The right to data portability
  • The right to withdraw consent at any time, without affecting prior processing
  • The right to object to automated decision-making, including profiling, where applicable

To exercise any of these rights, please contact us at [email protected]. We will respond promptly and within statutory timeframes.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology, or our practices. We encourage you to review this page regularly. Continued use of our services after updates signifies your acceptance of the revised policy.

12. Complaints

If you have concerns about how we handle your personal data, please contact us directly at [email protected]. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO), the independent regulator for data protection, via their website at ico.org.uk.

13. Responsible Gambling

Lucky Block is committed to promoting responsible gambling. If you or someone you know may have a gambling problem, we encourage you to seek help. Support and advice are available from organisations such as BeGambleAware.

Last updated: 28.05.2025